sound marketing begins with solid research

Get a better understanding of the marketing viability of your institution’s current degree programs with strategic research studies based on data-driven research and analysis. We focus on clear projections of revenue potential for each program by location over the next two to three years. In addition to program viability, our clients can also benefit from an understanding of:

  • Competitive saturation by program
  • Competitive pricing by program
  • Brand equity/perception by degree format (location/online)
  • Current marketing strengths and weaknesses
  • Current enrollment strengths and weaknesses
  • Clear recommendations for improvements
  • New campus location recommendations
  • Specific insight regarding programs and concentrations for consideration to add or adjust within current departments

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