research-driven enrollment marketing

We understand the challenges of today’s rapidly changing and competitive higher education marketplace. Our data-driven, direct response approach utilizes innovative media placement and management—fine-tuned for nonprofit, regionally accredited universities and colleges—to generate high quality enrollment leads. No up-front fees or media-buy commitments, only collaborative, transparent marketing that delivers measurable results.

Sound marketing begins with solid research. Research drives strategy and strategy determines marketing channels. Before we recommend channels, we examine target audience profiles by degree program, including demand for specific programs, job opportunities and growth, as well as local and regional competition.

We believe that successful marketing follows an ongoing process of optimization that connects with your enrollment targets and delivers the highest possible return on marketing investment

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